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Название: E-Commerce 2025 – Delphi-based Scenario & Trend Analysis for the Future of Digital Commerce
Год: 2014
Издатель: Springer-Verlag Berlin Heidelberg
Язык: english
Кол-во страниц: 83
Формат: PDF
Описание:
E-commerce is growing globally and an end to positive growth rates is not yet in sight. However, a high level of changes and risks through innovative startups and disruptive technologies is an inherent characteristic of the online retail industry. As consumer demand shifts constantly and new technological possibilities as well as an ongoing digitization foster the transformation of commerce, retail managers are confronted with great uncertainty. Nevertheless, academic foresight studies for e-commerce technologies are missing. This thesis closes this prevailing research gap.
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Название: E-Commerce 2025 – Delphi-based Scenario & Trend Analysis for the Future of Digital Commerce
Год: 2014
Издатель: Springer-Verlag Berlin Heidelberg
Язык: english
Кол-во страниц: 83
Формат: PDF
Описание:
E-commerce is growing globally and an end to positive growth rates is not yet in sight. However, a high level of changes and risks through innovative startups and disruptive technologies is an inherent characteristic of the online retail industry. As consumer demand shifts constantly and new technological possibilities as well as an ongoing digitization foster the transformation of commerce, retail managers are confronted with great uncertainty. Nevertheless, academic foresight studies for e-commerce technologies are missing. This thesis closes this prevailing research gap.
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