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Название: Artful Persuasion How to Command Attention, Change Minds, and Influence People
Год: 2006
Издатель: AMACOM
Язык: english
Кол-во страниц: 309
Формат: PDF
Описание:
Fresh insights and practical guidelines peel away the mystery behind the elusive art of persuasion.
There's really nothing mysterious about getting people to change their minds. No special, inborn gifts. No subliminal tricks. Instead, the best persuaders--advertisers, salespeople, politicians, spin doctors--depend on the fact that everyone responds to messages in just two ways: thoughtfully or mindlessly. And they know how to manipulate these two persuasion routes to make even the most doubtful say "yes."
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Название: Artful Persuasion How to Command Attention, Change Minds, and Influence People
Год: 2006
Издатель: AMACOM
Язык: english
Кол-во страниц: 309
Формат: PDF
Описание:
Fresh insights and practical guidelines peel away the mystery behind the elusive art of persuasion.
There's really nothing mysterious about getting people to change their minds. No special, inborn gifts. No subliminal tricks. Instead, the best persuaders--advertisers, salespeople, politicians, spin doctors--depend on the fact that everyone responds to messages in just two ways: thoughtfully or mindlessly. And they know how to manipulate these two persuasion routes to make even the most doubtful say "yes."
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