Chris Chapman & Elea McDonnell Feit - R for Marketing Research and Analytics

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Название: R for Marketing Research and Analytics
Год: 2019
Издатель: Springer
Язык: english
Кол-во страниц: 434
Формат: PDF


Описание:

The 2nd edition of R for Marketing Research and Analytics continues to be the best place to learn R for marketing research. This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis. Later chapters cover more advanced topics yet are intended to be approachable for all analysts.



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