Amazon Project Zero arrives in seven more countries
By Paul Hill · Aug 11, 2020
By Paul Hill · Aug 11, 2020
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Amazon Для просмотра ссылки Войдиили Зарегистрируйся that its Project Zero anti-counterfeit tool is now available in seven more countries including Australia, Brazil, Saudi Arabia, Singapore, Turkey, and the U.A.E. Project Zero combines Amazon’s “advanced technology, machine learning, and innovation” with brands’ knowledge of their intellectual property to crack down on counterfeit products.
By using Project Zero, over 10,000 brands including Arduino, BMW, ChessCentral, LifeProof, OtterBox, Salvatore Ferragamo, and Veet can ensure that customers always receive authentic products when using Amazon to do their shopping. This, in turn, may encourage customers that have had a positive experience to come back to Amazon to shop in future.
Discussing the product, Dharmesh Mehta, Vice President of Worldwide Customer Trust and Partner Support at Amazon, said:
или Зарегистрируйся.
Project Zero leverages the combined strengths of Amazon and brands to drive counterfeits to zero
What is Project Zero?
Automated protections
Powered by Amazon’s machine learning, automated protections continuously scan our stores and proactively remove suspected counterfeits. Brands provide key data points about themselves (e.g., trademarks, logos, etc.) and we scan over 5 billion daily listing update attempts, looking for suspected counterfeits.
Self-service counterfeit removal
Brands no longer need to contact us to remove counterfeit listings from our stores. Instead, they have the unprecedented ability to do so themselves using our new self-service tool. We also use this data to strengthen our automated protections to better catch potential counterfeit listings proactively in the future.
Product serialization
Brands apply a unique code on every unit they manufacture for an enrolled product, allowing Amazon to scan and confirm the authenticity of every one of those products purchased in Amazon’s stores. With this service, we can detect and stop counterfeiting for every product unit before it reaches a customer.
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Amazon Для просмотра ссылки Войди
By using Project Zero, over 10,000 brands including Arduino, BMW, ChessCentral, LifeProof, OtterBox, Salvatore Ferragamo, and Veet can ensure that customers always receive authentic products when using Amazon to do their shopping. This, in turn, may encourage customers that have had a positive experience to come back to Amazon to shop in future.
Discussing the product, Dharmesh Mehta, Vice President of Worldwide Customer Trust and Partner Support at Amazon, said:
Businesses that are enrolled with Amazon Project Zero and have an existing trademark in one of the new countries will automatically be able to use Project Zero in these areas. If you’re a brand on Amazon that’s not yet using Project Zero, you can learn more and sign-up on the Для просмотра ссылки Войди
Project Zero leverages the combined strengths of Amazon and brands to drive counterfeits to zero
What is Project Zero?
Automated protections
Powered by Amazon’s machine learning, automated protections continuously scan our stores and proactively remove suspected counterfeits. Brands provide key data points about themselves (e.g., trademarks, logos, etc.) and we scan over 5 billion daily listing update attempts, looking for suspected counterfeits.
Self-service counterfeit removal
Brands no longer need to contact us to remove counterfeit listings from our stores. Instead, they have the unprecedented ability to do so themselves using our new self-service tool. We also use this data to strengthen our automated protections to better catch potential counterfeit listings proactively in the future.
Product serialization
Brands apply a unique code on every unit they manufacture for an enrolled product, allowing Amazon to scan and confirm the authenticity of every one of those products purchased in Amazon’s stores. With this service, we can detect and stop counterfeiting for every product unit before it reaches a customer.
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